Ruth joined Talk Shoppe as Managing Partner in 2011. She has extensive experience as a research client, having worked in advertising agencies before moving to the research-provider side and eventually serving as a Director at Nielsen. While she primarily manages qualitative research now, Ruth also moderates; recent clients include Netflix, Snapchat, Facebook, YouTube, and Pinterest.
A self-proclaimed news junkie, Ruth enjoys deep diving into controversial current events, seeking out multiple perspectives to gain a better understanding of how a single event can produce multiple narratives and how an individual’s personal stories inform their reactions to politics, conflict, climate change, (and marketing!).
Outside of work, Ruth is a half-marathoner, a Pearl Jam superfan, loves hiking in LA with her family, and is quickly becoming a loyal fan of the LAFC (Los Angeles Football Club).
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