Xavier H.

Head Of Digital Analytics & Experimentation

Xavier H. currently serves as the Digital Analytics Manager at TalkTalk, overseeing a team that drives data-informed decisions for web and product offerings and leading the transition to Google Analytics 4. Prior to this role, Xavier H. was the SEO Data Insights Manager at NOVOS, the UK's largest eCommerce SEO agency, and has held positions such as Senior SEO Strategist at Search Solved and Search Engine Optimization Manager at Oban International, where complex migrations and high-ticket client campaigns were managed. Xavier H.'s early experience includes roles in digital marketing and SEO at companies like WoolOvers Ltd and PLASA, with a foundational background in advertising from Solent University. Additionally, Xavier H. is an active member of professional organizations, including the BIMA Data Council and the CMI.

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