Tiina Lips

Tiina Lips has over 18 years of work experience in various roles within the telecommunications industry. Tiina currently works as the Group Digital Analytics Lead at Tallink Grupp. Prior to this, Tiina worked at Telia Eesti as the E-commerce Business Manager, where they were responsible for increasing online sales and improving customer online experience. Tiina also served as the Product Manager, overseeing web and self-service products for the B2C market. Before joining Telia Eesti, Tiina worked at EMT as a Product Manager, where they focused on web and self-service products for both B2C and B2B markets. Additionally, they held the role of Business Analyst and Coach of Technical Support Group at EMT, where they developed KPI methodologies, coached helpdesk employees, and conducted workforce resource planning. Tiina's expertise lies in digital analytics, e-commerce, product management, and customer behavior analysis.

Tiina Lips has a Master's degree in Business Administration with a specialization in the Management of Information Technology from Tallinna Ülikool, which they completed between 2013 and 2015. Tiina also holds a Bachelor of Science degree in Natural Sciences, with a focus on Mathematics and Computer Science, from Tartu Ülikool/Tallinna Ülikool. Additionally, Tiina attended Tallinna Reaalkool from 1998 to 2001, where they studied Natural Sciences.