Rodolphe Helderwerdt

Head of Marketing at Tandem

Rodolphe Helderwerdt has extensive experience in marketing and related roles. Rodolphe currently serves as the Head of Marketing at Tandem - Language Exchange, a position they have held since February 2021. Prior to this, from 2018 to 2021, they worked as a Marketing Consultant at Customlytics GmbH, where they focused on developing global marketing strategies for mobile apps and implemented attribution tools.

Before joining Customlytics GmbH, Rodolphe worked as a Market Manager at adviqo Group from April 2017 to July 2018. Rodolphe also briefly served as a Country Manager at Jodel - We are hiring! from January 2017 to April 2017.

Earlier in their career, Rodolphe held positions as Digital Marketing Manager and Search Engine Optimization Specialist at Dreamlines from 2014 to 2015. In these roles, they managed multi-channel marketing campaigns, handled social media management, and created partnerships with suppliers.

Rodolphe's work experience also includes serving as an Event Organizer at Meetic in 2013 and as a Marketing Intern at PREFECTURE DE LA REGION CENTRE-VAL DE LOIRE from 2012 to 2013. Rodolphe began their career as a Working Student at Thales from 2011 to 2012.

Rodolphe Helderwerdt's education history is as follows:

- From 2015 to 2017, they attended Aalborg University, where they obtained a Master of International Marketing degree in Economics and Business Administration.

- In 2016, they participated in an exchange program at Dongguk University, focusing on International Marketing.

- From 2011 to 2014, they pursued a Bachelor of Administration and International Exchanges degree, specializing in International Business and Trade at Université Paris-Est Créteil (UPEC).

- In 2013 and 2014, they completed an Erasmus program at the University of Warsaw, studying Business, Management, Marketing, and Capital Market.

- Additionally, in 2011 to 2014, they earned a Double Degree in International Politics Study from Université Paris-Est Créteil (UPEC), with a focus on Political Science and Government.

- Prior to higher education, they completed their schooling at Lycée Charles Péguy and earned a French Baccalaureate in Economic and Social Sciences.

In addition to their academic accomplishments, Rodolphe Helderwerdt has obtained various certifications to enhance their skills and knowledge:

- In May 2020, they received certifications in "Edge Academy Certified: Data-Driven Planning" and "Edge Academy Certified: Marketing Foundations" from The Trade Desk.

- In December 2019, they earned certifications as an "Analytics Expert" and an "Implementation Expert" from Segment.

- In August 2019, they obtained the "Google Ads Mobile Certification" and the "Google Ads Video Certification" from Google.

- In July 2019, they completed certifications in "Dynamic Personalization with Liquid" and "Email Deliverability" from Braze.

- In December 2018, they became certified in "Apple Search Ads" from Apple.

- In August 2016, they achieved the "Fundamentals of Digital Marketing" certification from Google.

- In May 2016, they obtained certifications in "Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more" and "Channel Management and Retailing" from Coursera Course Certificates.

- In April 2016, they completed a certification in "Pricing Strategy" from Coursera Course Certificates.

- In March 2016, they earned certifications in "Big Data for Better Performance," "Brand and Product Management," and "Online Advertising" from Open Universities Australia.

- In February 2016, they completed the "User Experience for the Web (WebUX)" certification from Open Universities Australia.

- In November 2014, they earned the "Digital Marketing: Challenges and Insights" certification from the University of Southampton.

- In July 2014, they completed the "Introduction to Marketing" certification from HEC Montréal.

- In August 2013, they obtained the "German Language Proficiency" certification from Georg-August-Universität Göttingen.

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Timeline

  • Head of Marketing

    February, 2021 - present