Shirley Liu

Shirley Liu, MBA, currently serves as Manager of the Growth Squad at Tangerine, leading successful campaign analyses that resulted in a $4.5 billion net growth in deposits for FY22, notably exceeding the planned target by $2 billion. Prior roles at Tangerine include Manager of Product Economics, where important pricing strategies and performance optimizations were developed, and Manager of Customer Intelligence, focusing on customer profiling and dashboard creation for performance measurement. Earlier experience includes impactful positions at China Telecom Corporation, where marketing strategies were enhanced, resulting in increased engagement and reduced suspicious activities across sales channels. Shirley holds an MBA from the University of Toronto's Rotman School of Management and additional degrees in E-commerce Marketing, Luxury Management, and Marketing.