Sira Balde

Sira Balde is a seasoned analytics professional with extensive experience in strategic analytics and client solutions. Currently serving as a Senior Manager at Tangerine since January 2024, Sira previously held the position of Manager of Loyalty and Product Analytics at Exchange Solutions from January 2022 to January 2024. Sira's career at Tangerine began in November 2014, progressing from an Analyst in Predictive Analytics to Senior Analyst in Marketing Intelligence, and then Manager of Customer Intelligence, focusing on client behavior trends and marketing effectiveness. Prior experience includes roles as a Data Analyst at FAF Data Leverage Consulting, Statistical Analyst at Operation Springboard, and positions at Societe Generale in risk analysis and operational risk control. Educational qualifications include a Master's Degree in Statistics and Econometrics from Cergy-Pontoise University and a Bachelor's Degree in Applied Economics from Paris-10 University, complemented by an SQL Programming Certificate from Metro College of Technology.