David Freire currently serves as Director of Strategy & CX at Tangity, part of NTT DATA, where the focus is on integrating strategy, creativity, design, and technology for future marketing and experiential needs. Freire has extensive experience in leadership and business development, previously holding roles such as Strategy and Business Development Director at Chazz and several influential positions at Telefónica, including Head of Smart Connected Home in Consumer Marketing, where David designed value propositions for various consumer markets across Europe and Latin America. Freire's academic background includes a telecommunications engineering degree from Universidad Politécnica de Madrid, and various qualifications in mindfulness, business administration, coaching, and leadership.