Sam Elphinstone

Sam Elphinstone currently serves as the Research and Strategy Director at Tapestry Research since September 2023. Previously, Sam held the position of Director, Numbers at Crowd DNA from September 2022 to August 2023 and worked as Head of Quant at The Source Insight within M&C Saatchi from February 2021 to August 2022. Prior to that, Sam was the Group Head at The Numbers Lab at Firefish from June 2014 to February 2021 and served as Research Director at 2CV from April 2009 to May 2014. Sam Elphinstone specializes in evaluating branded consumer experiences across various platforms, including live, digital, retail, and business to business environments.