André Kritikos

André Kritikos is a marketing professional with extensive experience in performance marketing, currently serving as the Senior Coordinator at Tapestry since July 2023. André's role involves the daily management of multi-channel strategies for Coach and Kate Spade, including affiliates, paid search, email, and SEO, with notable achievements such as a 56% year-over-year growth in the affiliate channel and significant performance increases during Black Friday campaigns. Previously, André held the position of Performance Marketing Coordinator at Coach, where responsibilities included managing various marketing channels and collaborating with multiple teams to meet key targets across European markets. Prior experience also includes serving as Marketing Lead at Happy Houseplants, focusing on content creation and SEO strategies to drive website traffic and revenue, as well as a Specialist role at Apple, enhancing customer experiences and business growth. André holds a Bachelor of Science in Marketing & Management from Queen Mary University of London.