Alejandro Vilar García

Alejandro Vilar García is an experienced professional in programmatic trading and data analysis, currently serving as the Head of Programmatic Trading & Data Analysis at TAPTAP Digital since June 2018. TAPTAP Digital is a Spanish technology company that specializes in integrated mobile marketing solutions with a strong presence in LATAM, Italy, and English-speaking markets. Prior to TAPTAP, Alejandro worked as an SSP Demand Associate at FreeWheel, contributing to video monetization technology for publishers. Alejandro's earlier roles include Planner & Social Ads at Ddibi and Junior Consultant at Serviguide, focused on business plan development. Alejandro also has experience in political consulting as an Advisor in the Political Cabinet for the Municipal Government of Santiago de Compostela. Alejandro holds a Master's degree in Digital Marketing from ESIC Business & Marketing School and a Master's degree in Marketing and Political Communication from Universidad de Santiago de Compostela, complemented by a Bachelor's degree in Political Science.