Taptap Digital
Fernando Reyes is a seasoned executive with extensive experience in sales, strategy, and performance management within the digital marketing and advertising sectors. Currently serving as VP Sales & Strategy for South America at TAPTAP Digital since August 2021, Fernando previously held key leadership roles, including Data and Performance Director at Digitas Colombia and Chief Operations Officer at Amnet Programmatic Experts under Dentsu Aegis Network. With a strong background in digital strategies and business development, Fernando has successfully led teams and initiatives aimed at driving revenue and enhancing client relationships across various organizations, including RedMas and EL TIEMPO Casa Editorial. Fernando holds a degree in Systems Engineering from Universidad El Bosque.
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Taptap Digital
Taptap Digital is an area-based marketing platform, helping brands to discover who and where their ideal customers are and how best to reach them without the need for cookies. Predictive and real-time modelling of georeferenced data powers smarter audience definition and discovery for better planning, activation and reporting across CTV, DOOH, digital audio, desktop and mobile. Current clients include global brands like Coca Cola, Dyson and LVMH and agencies groups such as GroupM, Dentsu and Publicis. Founded in 2010, Taptap is headquartered in Madrid with offices across the United States, Europe, South America and South Africa. To learn more, visit www.taptapdigital.com