Taptap Digital
Irene Prieto Matarranz is an experienced professional in product and technology solutions, currently serving as VP of Product & Tech Solutions at TAPTAP Digital since April 2013, where previous roles included Product Tech Solutions Manager, Frontend Director, and Mobile Frontend Developer. Prior to TAPTAP Digital, Irene worked as a Web Developer at Lextrend from October 2011 to February 2013, focusing on requirements capture, web development using WordPress, and custom plugins. Irene's earlier experience includes a role as a Junior Designer/Markup Developer at SATEC from November 2009 to September 2011, specializing in user interface design and cross-browser HTML/CSS markup, alongside an internship in design and layout support. Irene holds a Master’s degree in Data Science from KSchool (2019 - 2020) and a Technical Engineering degree in Computer Management from Universidad Complutense de Madrid (2006 - 2010).
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Taptap Digital
Taptap Digital is an area-based marketing platform, helping brands to discover who and where their ideal customers are and how best to reach them without the need for cookies. Predictive and real-time modelling of georeferenced data powers smarter audience definition and discovery for better planning, activation and reporting across CTV, DOOH, digital audio, desktop and mobile. Current clients include global brands like Coca Cola, Dyson and LVMH and agencies groups such as GroupM, Dentsu and Publicis. Founded in 2010, Taptap is headquartered in Madrid with offices across the United States, Europe, South America and South Africa. To learn more, visit www.taptapdigital.com