Taptap Digital
Luis Rodríguez Sánchez serves as the VP of Engineering at TAPTAP Digital, overseeing the Sonata Platform technical team and driving innovation alongside the CTO. With a strong foundation in software engineering, Luis has led projects in mobile geo-targeted advertising and indoor targeting using iBeacon technology. Luis's previous roles include Technical Lead at Geometry Global, where Luis guided technical decisions and project scope, and Software Engineer at G2 Intelligence, focusing on CRM-oriented customer loyalty projects. Early experience includes development work at Formación y Educación Integral on a mobile app for Alzheimer's support, freelance PHP projects, and an internship at Universidad Europea de Madrid. Luis holds a degree in Computer Engineering with a specialization in Artificial Intelligence from Universidad Europea.
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Taptap Digital
Taptap Digital is an area-based marketing platform, helping brands to discover who and where their ideal customers are and how best to reach them without the need for cookies. Predictive and real-time modelling of georeferenced data powers smarter audience definition and discovery for better planning, activation and reporting across CTV, DOOH, digital audio, desktop and mobile. Current clients include global brands like Coca Cola, Dyson and LVMH and agencies groups such as GroupM, Dentsu and Publicis. Founded in 2010, Taptap is headquartered in Madrid with offices across the United States, Europe, South America and South Africa. To learn more, visit www.taptapdigital.com