Target Darts
Barney Sturrock is an experienced professional in e-commerce and product management, currently serving as Head of e-commerce at Target Darts since July 2023, where responsibilities include developing D2C channels and optimizing strategies for product development and sales. Prior to this, Barney held roles at Velocity Agency as Managed Brands Category Manager, where management of brand portfolios on Amazon and eBay was key, and at Ironmongery Direct Ltd as Category Management Lead. With a background encompassing significant positions at SGW Global, Tesco PLC, Currys plc, and Sainsbury's, Barney possesses extensive experience in product development, buying management, and international procurement. Academic credentials include an MBA from the University of Nottingham and a BSc in Furniture Production from Buckinghamshire New University.
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Target Darts
Target Darts launched in 2006 and since we have built a reputation for fresh, innovative design, premium product quality and impeccable craftsmanship. By creating exceptional products and working with the best in the game, it is our mission to inspire people to step beyond their limits, improve their performance and experience transformative impact. We sponsor some of the World’s leading players on every continent, from the UK, through Europe and North America and throughout South East Asia and Japan. Our player portfolio now boasts an incredible 5 world champions, including none other than 16 Time World Champion, Phil ‘The Power’ Taylor & 2018 World Champion - Rob 'Voltage' Cross, as well as 2024 World Championship finalist Luke Littler. STEP BEYOND We pride ourselves on being a brand that consistently challenges the status quo to bring you revolutionary new designs, coatings and machining techniques. We foster a culture of invention and progression. Our bold ideas fuel a creative design process, drives innovation and propels us into the future.