Target Darts
James Butcher is a Creative Director at Target Darts since April 2017, bringing extensive experience in creative roles. Prior to this position, James worked as a Freelance Senior Creative from January 2017 to April 2017 and briefly as a Freelance Creative at Premier (London) in January 2017. From January 2012 to November 2016, James served as Creative Head at Lick Creative. James holds a Bachelor's Degree in Illustration from Arts University Bournemouth.
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Target Darts
Target Darts launched in 2006 and since we have built a reputation for fresh, innovative design, premium product quality and impeccable craftsmanship. By creating exceptional products and working with the best in the game, it is our mission to inspire people to step beyond their limits, improve their performance and experience transformative impact. We sponsor some of the World’s leading players on every continent, from the UK, through Europe and North America and throughout South East Asia and Japan. Our player portfolio now boasts an incredible 5 world champions, including none other than 16 Time World Champion, Phil ‘The Power’ Taylor & 2018 World Champion - Rob 'Voltage' Cross, as well as 2024 World Championship finalist Luke Littler. STEP BEYOND We pride ourselves on being a brand that consistently challenges the status quo to bring you revolutionary new designs, coatings and machining techniques. We foster a culture of invention and progression. Our bold ideas fuel a creative design process, drives innovation and propels us into the future.