Target Darts
Michael Dixon is an experienced ecommerce professional currently serving as Ecommerce Manager at Target Darts since January 2023, where responsibility includes the management and maintenance of the D2C UK ecommerce platform, driving significant year-on-year revenue growth. Previously, Michael held the position of Ecommerce Manager at Stephen Webster Ltd from August 2018 to September 2022, achieving a remarkable 250% increase in online revenue while managing multiple websites. Earlier roles included various positions at Academia - the Technology Group, including Senior Ecommerce Executive, where Michael oversaw the 'Student Superstore' brand. Michael's career began with positions at Derby Student Residences Ltd and W H Smith. Michael holds a Bachelor of Arts in Computer Games Modelling and Animation from the University of Derby, along with additional certifications in Digital Marketing and Online Marketing.
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Target Darts
Target Darts launched in 2006 and since we have built a reputation for fresh, innovative design, premium product quality and impeccable craftsmanship. By creating exceptional products and working with the best in the game, it is our mission to inspire people to step beyond their limits, improve their performance and experience transformative impact. We sponsor some of the World’s leading players on every continent, from the UK, through Europe and North America and throughout South East Asia and Japan. Our player portfolio now boasts an incredible 5 world champions, including none other than 16 Time World Champion, Phil ‘The Power’ Taylor & 2018 World Champion - Rob 'Voltage' Cross, as well as 2024 World Championship finalist Luke Littler. STEP BEYOND We pride ourselves on being a brand that consistently challenges the status quo to bring you revolutionary new designs, coatings and machining techniques. We foster a culture of invention and progression. Our bold ideas fuel a creative design process, drives innovation and propels us into the future.