Katie Crowther

Katie Crowther is the Senior Director of Marketing Strategy & Operations at Target. Katie previously worked at Smith-Dahmer Associates from August 2004 to July 2010 as a Team Leader. Katie developed and grew relationships with a variety of clients in the US and abroad, including: H.J. Heinz, Andersen Windows, Select Comfort, Panasonic, Bayer HealthCare, Whirlpool Corporation, Tetra Pak and Carhartt.

Katie managed qualitative and quantitative research initiatives that fueled the development of new products, brand positioning, and segmentation strategies for clients.

Katie Crowther has a B.S. in Psychology from the University of Wisconsin-Madison and a degree in Marketing from Miami University.

Katie Crowther reports to Carlos Saavedra, VP, Brand Marketing.