Target
Parker Mullins serves as the Lead Account Manager for Large Enterprise Accounts at Roundel, where responsibilities include managing accounts for prominent clients such as Apple and Beats. Prior to this role, Parker held various positions, including Senior Manager of Growth Marketing at Trove, where a go-to-market strategy was refined, and Associate Marketing Manager at Best Buy, successfully managing over 30 campaigns and achieving significant growth in media investment. Additional experience includes Growth Marketing Manager at Omnia Fishing, where innovative marketing strategies led to substantial improvements in customer acquisition and e-commerce conversion rates. Parker's extensive background in media planning and account management spans multiple companies and industries, showcasing a strong track record of strategic leadership and campaign execution. Educational qualifications include a Bachelor of Science in Marketing from the University of Minnesota's Carlson School of Management and studies at Novancia Business School Paris.
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Target
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Target was founded by George Draper Dayton as the "Dayton Dry Goods Company" in 1902. Before their first store front opened in 1962, they had considered more than 200 names and in an effort to embrace a goal of "hitting the center bulls-eye" with consumer needs, they envisioned a "Target" with the infamous red and white colors. This would go on to be the named used for their first Target store opening. Today, they are one of the largest general merchandise retailers in America. Target is very unique in terms of how they curate their products for customers. They want to make sure that they are providing customers with what they want and need. They carefully select every national or only-at-Target item sold in their stores and occasionally, they will partner with a designer, brand, limited edited collection, or other popular brands to better highlight the collection and goods they offer. Target has more than 45 private labels to choose from including from well-known names such as A New Day, Kona Sol, All in Motion, Made By Design, Art Class, Market Pantry, Auden, AVA & VIV, More Than Magic, Boots & Barkley, Opalhouse, Brightroom, Open Story, Original Use, Casaluna, Pillowfort, and many more. Overall, they sell a large variety of merchandise including Food & beverages, Apparel & accessories, Baby, Household essentials, Home decor, Furniture, Patio & Garden, Kitchen & dining, Toys, Electronics, and others. They make sure to customize the clothing and households to the neighborhood and local area.