Pratiba R

Pratiba R is a seasoned professional in product operations and analytics, currently serving as a Senior Manager in Product Ops Analytics at Target since July 2025. Prior experience includes a role as a Decision Scientist at Mu Sigma Inc., where responsibilities encompassed campaign performance management for a major home improvement retailer and trade promotion optimization for a leading consumer packaged goods manufacturer. Pratiba's expertise was further demonstrated during a summer internship at AB InBev India, where a framework for segmentation of distribution channels was revamped. Additionally, as a Commercial Excellence Manager, improvements in commercial productivity and operational excellence were accomplished through enhancements to the field force app. Early experience as a Data Factory Consultant at Crayon Data involved data acquisition and predictive analytics targeted at the Asian banking sector. Pratiba holds a Bachelor of Technology in Electrical and Electronics Engineering from Shanmugha Arts, Science, Technology, and Research Academy and is pursuing a PGDM at XLRI Jamshedpur from 2022 to 2024.