Bill Cole

Senior Vice President, Decision Sciences at Targetbase Marketing, Inc.

Bill Cole started their work experience in 1991 as a Sr. Research Analyst at Whittle Communications. Bill then moved up to the role of Research Manager and later became the Marketing Director for the Channel One Network. In 1995, they joined Akins & Tombras Public Strategies as a Vice President, and then moved on to Targetbase in 1996. At Targetbase, they held roles as Director of Analytics and later Vice President of Analytics & Strategy. In 2005, they joined Brierley & Partners as a Vice President of Analytics, before returning to Targetbase in 2006. At Targetbase, they served as Vice President of Strategy & Product Development before being promoted to Senior Vice President of Analytics.

Bill Cole earned a Bachelor of Science degree in Finance from the Haslam College of Business at the University of Tennessee, from 1984 to 1988. Later on, they pursued a Masters degree in Business Administration from the same institution, attending from 1989 to 1991.

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