Rip Upshaw

Rip Upshaw has a diverse work experience spanning over 30 years. Rip currently works as the Director of Delivery at Targetbase, where they lead the delivery team. Prior to that, Rip worked at CBRE as the Salesforce COE Director, where they led a team responsible for intake, harmonization, and delivery of enhancement requests. Rip also worked at salesforce.com as a Cloud Solution Advisor, where they focused on Marketing Cloud Automation and Data Segmentation. Rip has a strong background in data solutions and campaign management, having held various roles at RAPP, including Vice President of Data Solutions, Director of Database Development, Lead Software Engineer, and Senior Programmer. Rip's early career includes roles as a Systems Analyst at JCPenney and Programmer/Analyst at Amoco Corporation.

Rip Upshaw completed their primary and secondary education at Heritage Hall from 1974 to 1987. Following this, they attended the University of Oklahoma - Price College of Business from 1987 to 1991, where they obtained a Bachelor of Business Administration (BBA) degree with a focus on Management Information Systems. Additionally, Rip Upshaw has received several certifications related to Salesforce, including Salesforce Certified Administrator, Salesforce Certified Advanced Administrator, Salesforce Certified Marketing Cloud Email Specialist, and Salesforce Force.com Developer.