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Dhaarani Rajaram

Market Research Executive at Targetbay

Dhaarani Rajaram is a market research executive at TargetBay since May 2023, with prior experience in lead generation roles at xponential digital and PreludeSys. At PreludeSys, Dhaarani contributed to Power BI and Azure Data Analytics campaigns, generating qualified B2B contacts and managing databases. Dhaarani also served as Operations Group Lead for B2B Lead Generation at Campaign Burst, where responsibilities included team management and research project leadership. Earlier experience includes a role as Quality Control Team Lead at Morrisons Lifecare. Dhaarani holds an MBA in Human Resources Management from the University of Madras and a Bachelor's degree in Electronics and Communications Engineering from Maha Bharathi Engineering College.

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Targetbay

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Targetbay is a SaaS firm focused on behavioral targeting, segmentation and email personalization for small and medium eCommerce businesses.


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