Petrina Kleid

Petrina Kleid has a diverse work experience in various fields. Petrina began their career as a Social Media Marketing Consultant for Social Media in 2013. In this role, they created and promoted new content for artists and healthcare companies, improving branding and gaining organic followers on various platforms. Petrina also worked on increasing the number of applicants for these clients.

In 2015, Petrina joined Tarifica as a Social Media Manager. Here, they were responsible for creating engaging and valuable content, analyzing analytics of ad campaigns, conducting international surveys, and maintaining positive consumer relations through interactions on all social media platforms. Petrina successfully increased the number of authentic followers on all platforms by the tens of thousands.

During the same year, Petrina also worked as an assistant artist and painter for Jeff Koons LLC. In this role, they assisted Jeff Koons in creating the "Gazing Ball" series of paintings, which featured a blue glass "gazing" ball that reflected both the viewer and the classic works of art that were replicated in the paintings. The series was displayed at the Gagosian Gallery in Manhattan.

In 2013, Petrina collaborated with renowned artist Liu Bolin and Bon Jovi Management to create the album cover for Bon Jovi's CD titled "What About Now." Petrina personally painted the band members to blend in with the background, and this image became the album cover.

Overall, Petrina's work experience showcases their expertise in social media marketing, content creation, branding, and fine art collaborations.

Petrina Kleid started their education journey in 2008 at Ithaca College Australia, where they pursued a Certificate in Fine Art until 2011. Petrina then continued their studies at the New York Academy of Art from 2010 to 2012, earning a Master's Degree in Fine Art. In 2013, Petrina enrolled at the School of Visual Arts, where they obtained a Certificate in Adobe Suite. Recently in 2021, they attended General Assembly for an Online program in UI/UX.