Tarte Cosmetics
Caroline Daniels is a seasoned digital and multimedia designer, currently working at Tarte Cosmetics since July 2024. Prior experience includes serving as Associate Digital Art Director at FULLBEAUTY Brands, where responsibilities encompassed designing digital assets and managing seasonal photo campaigns for multiple brands. Earlier roles included Associate Graphic Designer at Lands' End, where design of email campaigns and marketing materials took precedence, and a variety of positions including Freelance Photographer, Communications Assistant at the Wisconsin Center for Education Research, and Social Media and Communications Coordinator at UW-Madison. Caroline holds a Bachelor of Arts in Strategic Communication and French from the University of Wisconsin-Madison, completed in 2020.
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Tarte Cosmetics
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It was founded by Maureen Kelly in 1999; her first product was a cheek stain that was used the following year for the cover of Self magazine.