Tara Yu

Tara Yu currently serves as a Retail Operations Coordinator at TASCHEN since September 2025. Previously, Tara worked as an Associate Merchandise Planner at Lane Crawford from October 2023 to August 2025, where responsibilities included conducting sales reports, proposing markdown strategies, and planning outstock sales events. Earlier roles included Digital Marketing Specialist at Finance Mandarin from April 2021 to September 2023, focusing on SEO optimization and graphic design, and Luxury Fashion Sales Associate at FJ Benjamin Sdn Bhd from January 2018 to May 2019, which involved enhancing customer relationships and analyzing purchase behavior. Tara holds a Bachelor of Business Administration in Marketing from Hong Kong Baptist University and completed a summer course in German at Heidelberg University.