Amy Righter is a marketing professional with extensive experience in social media strategy and brand development. Currently serving as the Marketing Lead for Social Media at TaskRabbit, Righter has successfully developed and executed an organic social media strategy, achieving remarkable growth in TikTok following and initiating the company's first influencer campaign. Previous roles include Social Media Specialist at Beth Israel Lahey Health, where Righter created and managed content calendars, and Associate Director at RF|Binder, focusing on content strategies and analytics. Righter's expertise also encompasses client management and community engagement through positions at Kel & Partners, Boston Bruins, Learfield Sports, and the University of Rhode Island Athletics. A graduate of the University of Rhode Island with a Bachelor of Arts in Public Relations, Advertising, and Applied Communication, Righter combines analytical skills with creative content development to drive marketing success.
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