Tassal Group
Libby Williams has extensive experience in marketing and management across multiple industries. Currently serving as General Manager of Marketing & Innovation at Tassal Group since February 2020, Libby leads marketing functions and is part of the senior leadership team. Prior roles at Tassal included General Manager Marketing and Senior Manager Marketing - Head of Brands, where responsibilities encompassed brand strategy, communications, and innovation efforts. Previous positions include Category Manager at General Mills, Marketing Consultant at The TOM Co, and various marketing manager roles at Kraft Foods and DuluxGroup. Libby's educational background includes a degree in Marketing and International Business from Monash University.
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Tassal Group
Tassal is the largest vertically integrated salmon, barramundi and prawn grower, and seafood processor in Australia, employing more than 2000 people across the country. With over 30 years of experience, we proudly produce, process and market premium salmon, prawn and seafood products for both the Australian and global markets. At Tassal, we lead sustainable aquaculture and seafood sourcing, both in Australia and globally. In November 2022, Tassal Group was acquired into the Cooke family of companies. Cooke’s core purpose is to ‘cultivate the ocean with care, nourish the world, provide for our families, and build stronger communities'. Our mission is to bring sustainable health and wellbeing to the environment and communities in which we operate, and to our consumers through the products we deliver. To achieve our vision and mission we work with our employees, suppliers, customers and stakeholders. Our shared values are an essential part of our business and culture – they define us. Our values underpin and guide our commitment, attitude, how we work and the quality of products. These are intrinsically ingrained across our four core pillars (4 P’s) – People, Planet, Product and Performance. PASSIONATE We are committed to being constantly passionate, positive and enthusiastic about what we do. WE OWN IT We demonstrate true transparency while taking accountability for our actions. CAN DO – SAFELY We promote Zero Harm while ensuring safety is our number one priority each and every day. ACHIEVE TOGETHER We collaborate to achieve, motivate and support each other in order to succeed together.