Peter Sayer

Tassal is the largest vertically integrated salmon, barramundi and prawn grower, and seafood processor in Australia, employing more than 2000 people across the country. With over 30 years of experience, we proudly produce, process and market premium salmon, prawn and seafood products for both the Australian and global markets. At Tassal, we lead sustainable aquaculture and seafood sourcing, both in Australia and globally. In November 2022, Tassal Group was acquired into the Cooke family of companies. Cooke’s core purpose is to ‘cultivate the ocean with care, nourish the world, provide for our families, and build stronger communities'. Our mission is to bring sustainable health and wellbeing to the environment and communities in which we operate, and to our consumers through the products we deliver. To achieve our vision and mission we work with our employees, suppliers, customers and stakeholders. Our shared values are an essential part of our business and culture – they define us. Our values underpin and guide our commitment, attitude, how we work and the quality of products. These are intrinsically ingrained across our four core pillars (4 P’s) – People, Planet, Product and Performance. PASSIONATE We are committed to being constantly passionate, positive and enthusiastic about what we do. WE OWN IT We demonstrate true transparency while taking accountability for our actions. CAN DO – SAFELY We promote Zero Harm while ensuring safety is our number one priority each and every day. ACHIEVE TOGETHER We collaborate to achieve, motivate and support each other in order to succeed together.