Marketing and Brand Management

The Marketing and Brand Management team at Tata Consumer Products is responsible for developing and executing strategic marketing initiatives that enhance brand visibility and drive consumer engagement across diverse food and beverage categories. This team analyzes market trends and consumer insights to optimize product positioning, manage brand equity, and implement innovative marketing campaigns that resonate with target audiences. By collaborating with cross-functional teams, they ensure that the brands remain competitive and aligned with the company's vision of becoming a leading multi-category FMCG player.