Tata Digital
Nidhi Shukla is an experienced growth marketing professional currently serving as a Senior Manager in Growth Marketing at Tata Digital, specializing in site planning and strategy since January 2023. Nidhi has a strong background in online merchandising, having previously worked as an Assistant Manager at Nykaa Fashion, where Nidhi coordinated landing page launches and improved the customer journey through data analysis. Prior roles include a Senior Operations Associate at Purple Style Labs and an Operations Manager at Craftby Products Pvt Ltd, as well as earlier work in business operations at HDFC Developers Ltd. Nidhi holds a Bachelor's degree in Accounting and Finance from the University of Mumbai and an MBA in Operations Management from SVKM's Narsee Monjee Institute of Management Studies.
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Tata Digital
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Tata Digital is a future-ready company that focuses on creating consumer-centric, high-engagement digital products. By creating a holistic presence across various touchpoints, we aim to be the trusted partner of every consumer and delight them by powering a rewarding life. The company's debut offering, Tata Neu is a super-app from the Tata Group that provides an integrated rewards experience across various consumer categories like groceries, fashion and electronics, travel and hospitality, health and fitness, entertainment, and financial services on a single platform. Founded in March 2019, Tata Digital Private Limited is a wholly-owned subsidiary of Tata Sons Private Limited.