Urmi Roy

Urmi Roy is a seasoned brand marketing professional with extensive experience in developing and executing creative strategies across various sectors. Currently, Urmi leads brand marketing for Payments and Gift Card verticals at Tata Digital, achieving significant performance improvements and maintaining strong stakeholder relationships. Previous roles include driving brand strategy and creative solutions at BYJU'S, where a notable increase in campaign performance was achieved, and serving as Account Director at Wunderman Thompson South Asia, overseeing comprehensive marketing initiatives for high-profile clients. Urmi's career also encompasses account management positions at J. Walter Thompson Worldwide and Rediffusion Y&R, where expertise in client relations and campaign development contributed to successful project outcomes. Urmi holds an MBA in Communications Management from Symbiosis International University and a Bachelor's degree in Commerce from Shri Ram College of Commerce.