Sitendu Roy

Sitendu Roy has over a decade of experience in various roles at Tata Motors, currently serving as General Manager & Head of Go to Market & Price Realization since December 2010. Responsibilities include overseeing go-to-market strategies, lead generation, sales analytics, and digitalization of sales processes. Previous roles involved enhancing market share through effective digitization initiatives across regions and managing sales volume and marketing strategies for commercial vehicles. Sitendu also held positions at Castrol, achieving significant sales growth through the independent workshop channel. Educational qualifications include an Executive Program in Sales & Marketing Management from the Indian Institute of Management, a PG Diploma in Supply Chain Management, an MBA in Marketing, and a B.Tech in Dairy Technology. Additionally, Sitendu is a member of Toastmasters International.