Konda Reddy

Konda Reddy is an accomplished sales professional with extensive experience in the telecommunications and broadcasting industries. As the National Sales Head at Tata Play Fiber since December 2023, Konda focuses on managing Direct Sales Partners and Direct Sales Trainees, with a notable achievement in building a Direct-to-Consumer channel from scratch. Previously, Konda served in various senior roles at Tata Play Ltd from March 2006 to June 2023, including Senior Vice President leading OTT aggregation sales, Vice President overseeing sales growth in the South Region, and General Manager for national distribution. Konda's earlier positions include sales roles at Videocon, Samsung, and Jk White Cement Limited. Konda holds an MBA in Marketing and HR from Alliance Business Academy in Bangalore.