Gonzalo Romero

Influencer Marketing Specialist at TATAM Digital

Gonzalo Romero is currently working as an Influencer Marketing Coordinator at TATAM Digital since March 2023. Previously, Gonzalo gained experience as a Manager Assistant at Disney Cruise Line and an Assistant Manager & Designer at Marvel Grill. Prior to that, Gonzalo worked as a First Class Waiter at Novecento and as a Waiter at Four Seasons Hotels and Resorts. Gonzalo holds a degree in Digital Illustrator from Art School for Digital Artist and a degree in Video Game Design and Interactive Content from Escuela de Arte Multimedial Da Vinci.

Location

Buenos Aires, Argentina

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TATAM Digital

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World-class, award-winning agency running UA with influencers. 🌲Planting 1 tree for every 1 video we work in 🌎 💻 Join TATAM >> 📧 Apply here: https://forms.gle/eRmfLTECoyxaLvYy8 Clients: Babbel, Blinkist, HelloFresh, Scentbird, MyHeritage, Harrys, Trainline, and many more. Overall 2021 achievements: - 3500 influencers - 4359 sponsorships - 454M views - 77 NPS - Campaigns in 17 markets, 9 languages. - Youtube, IG, Tiktok, Twitch, Clubhouse and Podcasts. Performance Saying we are obsessed with performance is a bit of an understatement. We want to see our clients succeed, above all else. We track each deal’s performance on the main KPIs that our clients need: CPM, CPI, CPL, CAC, LTV & ROAS. Proprietary tools In the same way that every user search makes the Google algorithm better and smarter, every new client and sponsored video makes us a better performance agency. We do this by 1) giving each influencer a unique campaign link, 2) measuring everything that happens when users click on the links, and 3) centralizing all campaign data in a BI solution that helps us run advanced analytics and visualizations. A result of these unique data collection and analytics efforts is TATAM.tools, a proprietary influencer tools stack, announced and launched in late 2021 Knowledge sharing We define ourselves as a knowledge company. Not just because it helps us and our clients—it elevates everyone in the industry. Our papers available for free at www.tatam.digital/papers


Employees

51-200

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