Steven Zelicovich

Influencer Marketing Specialist at TATAM Digital

Steven Zelicovich is an experienced marketing professional with extensive expertise in influencer marketing and commercial strategies. Currently serving as an Influencer Marketing Specialist at TATAM Digital since April 2021, Steven also holds the position of Responsable at Asando Ando since October 2018. Previous roles include Marketing Comercial at Servicios Compass de Argentina S.A. and Marketing Respiratory at GlaxoSmithKline Pharma GmbH. Steven began the career in marketing at Alicorp as a Marketing - Home Care professional and as an Analista Administrativo de Ventas. Steven earned a Licenciatura en Administracion de Empresas from the University of Buenos Aires, along with a Bachiller bilingüe from St Luke's College. Additional language certifications include Delf Dalf from Alliance française de Toulouse and IGCSE EXAMS from Cambridge College.

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TATAM Digital

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World-class, award-winning agency running UA with influencers. 🌲Planting 1 tree for every 1 video we work in 🌎 💻 Join TATAM >> 📧 Apply here: https://forms.gle/eRmfLTECoyxaLvYy8 Clients: Babbel, Blinkist, HelloFresh, Scentbird, MyHeritage, Harrys, Trainline, and many more. Overall 2021 achievements: - 3500 influencers - 4359 sponsorships - 454M views - 77 NPS - Campaigns in 17 markets, 9 languages. - Youtube, IG, Tiktok, Twitch, Clubhouse and Podcasts. Performance Saying we are obsessed with performance is a bit of an understatement. We want to see our clients succeed, above all else. We track each deal’s performance on the main KPIs that our clients need: CPM, CPI, CPL, CAC, LTV & ROAS. Proprietary tools In the same way that every user search makes the Google algorithm better and smarter, every new client and sponsored video makes us a better performance agency. We do this by 1) giving each influencer a unique campaign link, 2) measuring everything that happens when users click on the links, and 3) centralizing all campaign data in a BI solution that helps us run advanced analytics and visualizations. A result of these unique data collection and analytics efforts is TATAM.tools, a proprietary influencer tools stack, announced and launched in late 2021 Knowledge sharing We define ourselves as a knowledge company. Not just because it helps us and our clients—it elevates everyone in the industry. Our papers available for free at www.tatam.digital/papers


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