Valentina Ciano

Valentina Ciano is an experienced marketing professional specializing in influencer marketing and user acquisition strategies. Currently serving as the Influencer Marketing Campaign Lead at TATAM Digital since March 2021, Valentina directs campaigns aimed at acquiring new users, focusing on performance metrics such as ROI and CAC in the US and Germany markets, with additional experience in LATAM and Spain across platforms like YouTube, Instagram, and TikTok. Prior to this role, Valentina was an Influencer Marketing Analyst, supporting mission-driven companies with global campaigns. Valentina's earlier experience at Enta Consulting included roles as an Analista de procesos SSr, primarily dealing with process documentation for Aeropuertos Argentina 2000, and as an Analista funcional. Valentina holds a Licenciatura in Administración from the University of Buenos Aires, earned between April 2016 and July 2021.