Alicia Rampe

Alicia Rampe is a seasoned professional in visual merchandising and store design, currently serving as Senior Director of Visual Merchandising & Store Design at TATCHA since February 2023, where Alicia leads the concept and development of new store designs and visual merchandising initiatives globally. Previously, as Creative Director of Store Design + Branded Environments at Sally Beauty, Alicia managed over 5,000 stores and led a team in executing brand campaigns. Alicia's extensive experience also includes roles at bareMinerals, Caudalie, The Estée Lauder Companies Inc., and Coty Inc., where leadership in visual merchandising and collaboration with cross-functional teams enhanced brand identities and customer experiences. Alicia holds multiple degrees in Creative Advertising, Industrial and Product Design, and Interior Design from renowned institutions, contributing to a robust foundation in creative strategy and design.