Kathy Yue

Kathy Yue has a diverse range of work experience in the beauty and marketing industry. Kathy is currently the Brand Director for HK/SEA/AUS at TATCHA, a position they have held since April 2023. Prior to this, Kathy was the Senior Marketing Manager at TATCHA from February 2020 to April 2023.

Before joining TATCHA, Kathy worked as the Digital & Marketing Manager, International at Milani Cosmetics from April 2019 to February 2020. Kathy was responsible for managing digital and marketing strategies on an international level.

From September 2017 to April 2019, Kathy served as the Marketing and Communications Manager at MEMEBOX HONG KONG, a beauty-tech start-up. Kathy played a key role in driving the go-to-market strategy and achieving significant sales growth for the company. Kathy also introduced an industry-first social CRM program to enhance customer engagement.

Prior to their role at MEMEBOX HONG KONG, Kathy worked at Caudalie as the HK & SEA Communications Manager from January 2017 to September 2017, and as the PR Assistant Manager from February 2016 to January 2017.

Before joining Caudalie, Kathy held positions at Chopsticks Concept as the Assistant PR Manager from April 2015 to February 2016, and as the Senior PR Executive from March 2014 to April 2015.

Kathy began their career as an Associate at MSLGROUP from October 2012 to November 2013.

Overall, Kathy Yue has demonstrated expertise in brand management, marketing strategy, and communications, with a strong focus on the beauty industry.

Kathy Yue's education history includes obtaining a Bachelor's Degree from Hong Kong Baptist University's School of Communication, which they completed between 2007 and 2010. In 2018, Kathy completed a Certificate in Digital Marketing from Squared Online. Additionally, in February 2021, they obtained the WSET Level 2 Award in Wines from the Wine & Spirit Education Trust.