Isaura Ortiz Fierros

Isaura Ortiz Fierros is a seasoned professional in the food and beverage industry with extensive experience in account management and sales. Currently serving as a Regional Account Manager at Tate & Lyle since June 2016, previous roles include Senior Account Manager and Account Manager focused on Food & Beverage Solutions in Mexico. Prior to this, Isaura worked as a Key Account Manager at ITW HOBART Food Equipment Group, managing key corporate accounts and developing targeted sales strategies. Experience also includes a technical sales representative role at Praxair, handling major accounts such as Coca-Cola and Pepsi, where responsibilities encompassed contract negotiation and customer relationship management. Early career experience involved account management and service engineering at Corporción Analítica Integral, contributing to marketing tool development for HPLC and related technologies. Isaura holds a degree in Industrial Biochemical Engineering from Universidad Autónoma Metropolitana, completed in 2007.