Brady Cale

Brady is responsible for Taulia’s product strategy, delivery and operations. Leading our Product, Engineering, Operations, and IT teams, he is focused on delivering a best-in-class solution for our customers.

Prior to joining Taulia, Brady combined his technical and business acumen, serving in various senior leadership roles at ProvideCommerce, an e-commerce company based in San Diego, CA. As General Manager of Sincerely, a division of ProvideCommerce, he was responsible for overall business unit strategy, product and operations. Prior to this, he served as Chief Technology Officer for the full suite of ProvideCommerce brands (including ProFlowers, Sincerely, Personal Creations, Shari’s Berries and RedEnvelope) where he led the 175 person technology team and platform as the business rapidly scaled from $80 million in revenue to over $700 million.

When not working, you can find Brady chasing after his three toddlers with his wife, or out enjoying a Warriors or Giants game with his friends and family.