Tawi Fresh Kenya
Joyce Mutuku is an experienced professional in the banking and agritech sectors, currently serving as the Commercial Lead at Tawi Fresh Kenya since June 2023. Prior to this role, Joyce held the position of Product Manager for an Agritech Project at SC Ventures by Standard Chartered, focusing on ideation, platform development, and market strategy for Tawifresh Kenya Limited. With a long tenure at Standard Chartered from December 2006 to March 2022, Joyce progressed through various roles including Product Manager for Mortgages, Client Value Proposition Manager for Affluent Clients, and Customer Experience and Portfolio Manager, among others, demonstrating a strong ability in relationship management and product development. Joyce holds a Master’s degree in Business Administration from Kenyatta University, earned between 2012 and 2014.
This person is not in any teams
This person is not in any offices
Tawi Fresh Kenya
TAWI is a new digital marketplace solution that directly connects farmers across Kenya with commercial buyers, offering high-quality fresh produce at a fair, transparent and stable market price. We provide a B2B Digital Marketplace for secure e-commerce transactions , financing, value-added services from farm-to-fork. At Tawi, we are committed to fulfilling the farm-to-fork journey and our process involves sourcing, sorting, grading, packaging and the timely delivery of fresh produce. We are dedicated to the reliable and consistent supply of fresh fruits, vegetables, cereals, and other complimentary food products to the Hotel, Restaurant, and Catering Sector. Through our platform, farmers will earn more for their produce while also improving the supply-chain efficiency of high-quality produce to commercial clients. We are doing this by aggregating demand and simplifying the process for selling and buying fresh produce at a commercial scale. Every day we aim to create a more connected, trusted and transparent agriculture and food ecosystem while positively impacting farmers.