Craig Shiffrin

Craig Shiffrin is an experienced marketing executive with a strong background in digital marketing and ecommerce. Currently serving as Vice President of Performance Marketing at TaxAct since December 2024, Craig has previously held key positions such as Vice President of Marketing at JG Wentworth, where significant growth in lead volume and enrollments was achieved from 2022 to 2023. At Positive Promotions, Craig led ecommerce strategy and customer acquisition efforts. Craig's tenure at 1-800-FLOWERS.COM encompassed the implementation of digital marketing activities for food brands, while previous roles at E*TRADE and Neo@Ogilvy provided a foundation in managing substantial advertising budgets and executing comprehensive digital strategies. Craig holds a BS in Financial Economics from Binghamton University.