Nicky Adams

Nicky Adams is an experienced marketing and CRM professional, currently serving as the Director of Marketing & Sales Enablement at Taxbit since May 2025, where responsibilities include maximizing marketing's impact on revenue growth. Prior roles include Group Head of CRM at Azets, and various leadership positions at PagoFX and Banco Santander, focusing on customer lifecycle management, CRM strategy, and marketing operations. Nicky Adams founded Nicky Adams Limited, offering photography and marketing consultancy services from 2005 to 2019. Other notable experience includes contract roles at McAfee, Sage, Intuit, Uniblue Systems Ltd, and BT, contributing to CRM and marketing strategies across diverse industries.