Edgar de Paz

Edgar de Paz has gained extensive work experience in various roles within the field of SEO and digital marketing. Edgar is currently working as an SEO Manager at TaxDown since 2022. Prior to that, they worked as a Adjunct Professor for SEO at MOA Marketing Online Academy starting in 2021. Edgar also has experience as a freelance SEO Consultant, where they assisted different companies and freelancers in improving visibility and acquiring more clients since 2016.

In 2018, Edgar joined NATEEVO as a Web Analytics Consultant, working on projects for high-level companies such as Coca-Cola, Santander Bank, and others. Their responsibilities included defining KPIs, creating dashboards, and proposing optimization strategies based on hypotheses. Edgar also conducted A/B testing using Google Optimize to evaluate the effectiveness of these strategies. Additionally, they worked as an SEO Consultant at NATEEVO, collaborating with departments like UX/UI and development to optimize projects for clients like Coca-Cola, AECC, Endesa, and Mapfre.

Before joining NATEEVO, Edgar served as an SEO Manager and Digital Marketer at Sistemas Ibertrónica S.L., where they performed SEO audits, implemented SEO strategies, and ran SEM and social media campaigns. Edgar also worked as an SEO Manager at PureGaming S.L., overseeing SEO strategies for a gaming and eSports media and agency.

Earlier in their career, Edgar worked as a sales associate at Cash Converters and as a branch manager at GAME STORES IBERIA. These roles allowed him to develop skills in team management, problem-solving, and working under pressure. Edgar also worked as a worker at FCC Servicios Ciudadanos and as an assistant cook at Rock & Ribs.

Edgar de Paz has a diverse education history with a focus on digital analytics and marketing. In 2015 to 2017, they attended IES Islas Filipinas and obtained a Grado Superior en Marketing y Publicidad (Superior Degree in Marketing and Advertising), with a specialization in Marketing. In 2017, they enrolled in ICEMD and completed a Master's degree in Marketing Digital (Digital Marketing). Additionally, in the same year, they attended Lucia Marin for a Curso Google Tag Manager (Google Tag Manager Course) lasting for 25 hours.

Continuing their education, in 2016, they pursued a Curso SEO (SEO Course) provided by Aula CM - Escuela de Comunicación y Marketing Online (Aula CM - School of Communication and Online Marketing) for 51 hours. In 2019 to 2020, they took part in a Master's degree program focused on Analítica digital (Digital Analytics) at KSchool. Furthermore, in 2020, they attended KSchool again for a Curso de programación Python (Python Programming Course) lasting for 45 hours.

In terms of additional certifications, Edgar de Paz obtained the Google Analytics IQ certification from Google in January 2020.