Esther Maroto Almarcha

Esther Maroto Almarcha has a diverse work experience spanning several companies and industries. Esther currently serves as the PR Manager for TaxDown, where they oversee the PR strategy and institutional relations for the Spanish market. Esther previously worked at Oney Spain as the Brand and External Communication Manager, responsible for developing the brand strategy and managing external communication efforts. Prior to this, they served as the External and Internal Communication Manager at eccocar, a car-sharing platform, where they developed the communication plan, managed interview requests, and organized events in the automotive and collaborative economy sectors. Esther also held the position of Chief Marketing & Communication Officer at mooverang, a personal economy management tool, where they led marketing and communication initiatives. Before transitioning into the business sector, Esther worked as a Journalist at Círculo de Bellas Artes, hosting a radio show dedicated to short films. Esther also taught marketing and online communication as part of the "La Destilería de Startups - Ron Ritual" project. Prior to this, they gained experience at ING DIRECT Spain as the Online Marketing Manager, overseeing online campaigns, analytics, and ROI measurement. Esther also served as the Communication, Public Affairs, and Corporate Responsibility Manager at ING DIRECT Spain, where they handled press releases, press conferences, institutional events, and implemented CSR strategies. Esther briefly worked as a Presenter and Producer at Onda Cero Radio and completed an internship in the Communication Department at Hostelería Madrid LA VIÑA. Earlier in their career, they gained experience as a Redactora at Metro International, writing daily opinion columns. Throughout their various roles, Esther has demonstrated expertise in PR and communications, branding, marketing, event organization, and strategic planning.

Esther Maroto Almarcha has a diverse education background. In 2010, they completed their undergraduate studies at the Universidad Carlos III de Madrid, earning a degree in Journalism and Audiovisual Communication.

During their undergraduate years, Esther also pursued additional academic opportunities. In 2009, they participated in a Postgraduate program at the Universitat de Barcelona, focusing on Protocol. Furthermore, they received a professional initiation scholarship called "Beca Citius" from the Universidad Autónoma de Madrid, which they completed between 2010 and 2011.

Following their undergraduate studies, Esther continued to develop their skills and knowledge in various areas. In 2011, they enrolled in a course on Corporate Social Responsibility at Forética. The same year, they completed a course on Strategy and Business Communication at CEPYME. Additionally, they attended training at the Fundación UNED, acquiring a certificate as a Community Manager, where they learned about social media, online marketing, blogs, forums, and 2.0 applications.

In 2012, Esther expanded their professional expertise by attending seminars and workshops. Esther completed a workshop on Marketing in Social Networks at the Formación Cámara de Comercio de Madrid. Additionally, they participated in a seminar on Online Corporate Reputation: ORM and Brand Image at the IEBS, focusing on Corporate Reputation.

Esther's commitment to continuing education did not stop there. In 2013, they further enhanced their digital skills by completing a course on Technological Competencies for Community Managers offered by the Fundación UNED. Esther also completed a course on Personal Brand at the Universitat de Barcelona.

Building upon their digital marketing repertoire, Esther pursued a master's degree in Online Marketing and Digital Commerce at the EAE Business School from 2014 to 2015. Finally, in 2017, they attended an international Growth Hacking course at adigital.

Overall, Esther Maroto Almarcha has a well-rounded education, with a focus on digital marketing, online communication, social media, reputation management, and corporate social responsibility.