Arun Ananda

Arun Ananda is a Senior Marketing Data Analyst at Taxfix, where responsibilities include developing a marketing mix model using the Robyn library from Meta and working with other MMM library packages. Previously, Arun served as a Lead Market Analyst at zooplus, measuring the impact of TV advertisements on sales and customer acquisition, and as a Sales Analyst, focusing on customer inactivity. Earlier experience includes a role as a User Behavior Analyst at Kayrros, monitoring various user engagement metrics, and as a Business Analyst at Trelleborg Sealing Solutions, creating Excel reports from sales, finance, and inventory data. Arun holds a Bachelor’s Degree in Mechanical Engineering from PES University and completed studies at Grenoble Ecole de Management.