Carolina Vargas

Carolina Vargas has a diverse work experience in digital marketing and advertising. Carolina is currently working as a Senior Performance Marketing Specialist at Taylor & Pond Digital Marketing Agency since May 2022. Prior to this, they worked as a Digital Advertising Specialist at Ricoma International Corporation from July 2020 to May 2022, where they conducted market research, developed creative paid media campaigns, and executed digital campaigns. Before that, they served as a Digital Assets/Marketing Specialist at Intradeco from February 2019 to July 2020, where they analyzed market trends, managed digital advertising campaigns, and increased online presence and sales. Carolina also worked as an SEO Specialist at BEL USA LLC from May 2018 to February 2019, where they improved website rankings and traffic through SEO strategies. Carolina had a role as a Client Success Director at Salazar Law, LLP from January 2017 to May 2018, where they provided marketing and public relation initiatives and facilitated the legal process. Carolina gained experience as a Public Relations/Social Media Intern at The 24-Group from August 2016 to December 2016, and as a Sales Associate at BCBGMAXAZRIAGROUP from May 2014 to September 2016, where they focused on customer service and merchandise knowledge. Lastly, they interned as a Social Media Marketing Intern at TFC Marketing from January 2016 to May 2016, where they created and launched social media promotions and campaigns, monitored analytics, and prepared reports.

Carolina Vargas completed their education at Florida International University. Carolina obtained a Bachelor of Business Administration (B.B.A.) degree with a major in Marketing from 2013 to 2017. Following their bachelor's degree, they pursued further studies and obtained a Master's Degree in the Science of Marketing from the Florida International University - College of Business. Carolina completed their master's degree in 2018.

In addition to their formal education, Carolina Vargas also obtained various certifications. In 2018, they received the Hootsuite Platform Certification from Hootsuite Academy, and the Content Marketing Certification from HubSpot Academy. Carolina also obtained certifications in Inbound Marketing, AdWords Display, Google Analytics Individual Qualification, AdWords Search, AdWords Fundamentals, and AdWords Video, all of them from Google.