We turn big ideas into brand experiences that stir emotions, change perceptions, fuel conversations and inspire action. 

TBA Group is a virtual and live experience business specialising in three core areas; Sports, Brands and Entertainment. In each line of business, we provide clients with the creative ideas, project management rigour and production expertise to deliver world class live events, brand experiences and music concerts across the globe. 

We have over 35 years’ experience producing some of the largest public fanzones, stadium events, brand experiences, hospitality programmes, and ceremonies staged globally. In the last year alone, we have delivered over 130 live events in over 22 cities globally for the likes of Diageo, Dr Martens, Carlsberg, W Series, JLR, World Rugby, The FA, F1, Formula E and Take That.

Within TBA Group are: TBA Brands, Velocity Experience, VHE, Optimum, LGA and Zest. 

Velocity is an agency specialising in motorsports, which launched in the Summer of 2017 with F1 Live - an event for 100,000 F1 fans in Trafalgar Square. 

VHE specialises in large-scale events and music events; from the MTV Music Awards to ELO at Wembley and all the Take That tours.

TBA Brands works with global brands creating extraordinary experiences. Within TBA Brands, Optimum is our production arm based in the Midlands, allowing us to efficiently produce and build in house. LGA are our specialist automotive experts.

Whether it's attracting a new generation of fans, inspiring your employees to engage with one another, or encouraging your customers to make your brand a part of their lives, we can support your ambitions in one way or another through bright ideas, brilliantly executed.

Events

Music

Sports

TBA. Group

TBA. Group's headquarters in London, United Kingdom

Guy Horner

Jayne Steggall

Peter Kemp

Lauren Chitty

This department is responsible for overseeing and producing creative content and visual communication strategies.

Creative Services

This department focuses on creating and developing visual and interactive design elements for games.

Design Department

This department oversees the planning, execution, and completion of projects across the organization.

Project Management

This department manages and nurtures relationships with clients to ensure satisfaction and retention.

Customer Relations

This department oversees the planning, execution, and management of live events.

Live Events Production

This department oversees the planning, coordination, and management of production processes to ensure efficiency and quality.

TBA. Group

Org chart

Teams

Creative Services

Design Department

Project Management

Customer Relations

Live Events Production

Production Operations

Offices

TBA. Group

Org chart

Teams

Creative Services

Design Department

Project Management

Customer Relations

Live Events Production

Production Operations

Offices

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