Nadezhda Serova

As Head of Tinkoff’s HR department, Nadezhda oversees employee engagement, talent management, development of motivational programs and the overall well-being of employees and all processes related to it.

Nadezhda has been working in HR for more than 15 years, including more than 10 years in senior positions. Before joining the Tinkoff team, she was Head of HR for Yandex Market.

Nadezhda graduated from Novgorod State University. She also holds a bachelor's degree in business administration from the Russian-Norwegian School.