Patricia del Aguila

Vice President, Marketing & Merchandising, Big O Tires at TBC Corporation

Patricia Del Aguila has a strong background in marketing, merchandising, and product management. Patricia has held various leadership positions at TBC Corporation, including Vice President of Marketing & Merchandising at Big O Tires and Vice President of Merchandising and Product Marketing at TBC Automotive Group. In these roles, they developed and executed marketing strategies, managed product portfolios, and oversaw merchandising and pricing strategies. Patricia also served as a Senior Director of Tire Programs & Services at TBC Franchise and Director of Purchasing at TBC Tire Programs Big O, where they were responsible for product development, pricing, and vendor relationships. Prior to working at TBC Corporation, Patricia served as the Director of Purchasing and Sales Administration at Trubamboo, LLC. Patricia began their career as a Purchasing and Inventory Control Manager at Big O Tires and as a Procurement Supervisor at American Equipment Company. Patricia's expertise lies in driving growth, increasing brand visibility, and improving profitability through effective marketing and merchandising strategies.

From 1996 to 1998, Patricia Del Aguila attended the Universidad del Pacífico in Peru. However, no specific degree or field of study is provided for this period. In 2023, they enrolled at Cornell University, where they pursued a Brand Management Certificate with a focus on Marketing. No end year is provided for this educational endeavor.

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